Purple rain, purple rain. Music legend, movie star and fashion icon Prince will be honored with the Lifetime Achievement Award at the BET Awards ’10 for his outstanding influence in music for over the past 30 years. Prince’s unique, individual and stunningly original musical style transcends to all generations. To name a few highlights in his musical career, Prince has produced ten platinum albums and thirty Top 40 singles.
“We are humbled that Prince will be our lifetime achievement award recipient,” said Stephen G. Hill, President of Programming, Music and Specials. “Genre smasher, virtuoso musician, one of the most emotional singers of all time; words are too weak to describe just what he means to our culture. We have a different kind of tribute planned for him as his unique style deserves a unique honor. Prince is dynamic. Prince is genius. Prince is music.”
Whitney Houston (2001), Earth Wind & Fire (2002), James Brown (2003), Isley Brothers (2004), Gladys Knight (2005), Chaka Khan (2006), Diana Ross (2007), Al Green (2008), The O’Jays (2009) are previous recipients of the Lifetime Achievement Award.
