Leave a comment

Tiger Woods is looking to reverse his recent decline on the golf course at the Frys.com Open in Northern California this week, but he’s already scored in his efforts to regain the endorsements he lost after his sex scandals.

Woods announced a new “partnership” with luxury watchmaker Rolex on his website Wednesday. The terms of the deal were not disclosed, but Rolex has a long history of sponsoring golf events and players, and counts Phil Mickelson, Rickie Fowler and Luke Donald among its celebrity endorsers.

The deal ends an endorsement drought for Woods, who lost many sponsors after his Thanksgiving night car accident in 2009 and subsequent sex scandals. AT&T, Accenture, Gillette, General Motors and Gatorade all ended their relationships with Woods in 2010. Watchmaker Tag Heuer did not drop Woods as a spokesman immediately after the scandals but did not renew its deal with Woods when it expired in 2011.

Also On Majic 102.1:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s