The rapper and entrepreneur is getting ready to launch a new search engine called WIREDoo. It’s still in the developmental stages and isn’t available to the public quite yet. But he’s hopeful that this will be Google’s next contender, but with a twist.

He says the search engine will function on a deep search or relationship search level, as opposed to others’ keyword and link related searches.

Yahoo News says Hammer gave an example using a zip code search of 90210 which popped up schools, homes, crime rate; drilling deeper into schools revealed truancy rate, SAT scores, average parent’s education plus more relevant data and that was only the beginning of the deep search.

A launch date hasn’t been revealed.