Most know gospel star Yolanda Adams as a singer, but the statuesque beauty is like a lot of women: She finds it hard to find clothes that fit her elongated, 6’1 frame. With that in mind, Adams created a new clothing line to help other women with her same challenges.
The Yolanda Adams Collection, comprised of clothing made from the finest knits in the country, hopes to fill an unmet need for petites, plus sizes and tall women.
“There’s a market out there for taller women; there’s a market out there for ample beauty-bodied women,” Adams said of the target demographic of her line. “And when you cater to them, they come back and give you ideas. We’re just trying to put a twist on the things that are there already. We didn’t need to reinvent the wheel. We’ll just improve it.”
A look at the line, which Adams models, shows sophisticated, career-oriented clothing that is a step above the quality of what most women who wear special sizes can find online or in department stores. Adams’ line will be affordable and can work through the seasons. In addition, the Yolanda Adams Collection boasts high-quality yarn that is exclusive to the collection.
“We range from sizes four all the way to 26W, so there’s a wide range of sizes,” Adams told Houston’s KHOU.com. “We have such great colors. We have gold, purples, greens; colors that make you feel good.”
Adams says that she was a hands-on designer for the line.
“I told them what kind of buttons I wanted. I wanted certain embellishments because I think that if you elongate the center of the body it makes a woman stand direct,” she said.
Adams, who turned 50 this year, also has a new CD, “Becoming,” on the way in 2012. The first single “Be Still” is available now.