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Being sent to the big house hasn’t slowed down Apollo Nida. The Real Housewives of Atlanta star, who is currently serving an 8-year prison sentence, has just started a new business venture. Nida has begun promoting on Twitter and Instagram while in prison all about his new business, Nida Fitness 4%. Radar Online is reporting, the program looks to inspire people to make time and work out. The fitness plan’s name is derived from the percentage of a person’s day required to take part in the plan. According to Nida’s company, exercising every day for one hour is about 4% of a person’s day, which is the slogan for Nida’s new business, “It’s only 4%”.

MUST READ: ‘Real Housewives Of Atlanta’ Star Apollo Nida Sentenced To 8 Years!

On the web site for Nida’s company,, carries waterproof USB wristbands with the slogan printed on them, along with a video featuring Nida himself. In the footage, Nida, who plead guilty to identity theft and fraud charges earlier this year, explains how beneficial the USB wristbands are for users. He also manages to drop a little shoutout to those who have supported him and sent a message to his haters. Nida remarked:

I appreciate the support too. Holla at me, no more excuses. Ya’ll love to have dem excuses… Oh yeah, to the haters, don’t steal my idea!

Ok then, Apollo.

Wonder if this will be enough for Nida’s estranged wife, Phaedra Parks to pay him a visit in the slammer? Viewers of the hit Bravo series this season got ringside seats of the Southern Belle attorney declaring she was all about focusing her time and energy on the couple’s sons, Ayden 4, and Dylan, 17 months, after discovering his shady dealings. Nida didn’t take too kindly to Parks not standing by him and has been lashing out at her in the press. In October, Parks’ representatives released a statement saying she would be filing from divorce from Nida.


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Chasing Paper: Apollo Nida Starts New Business From Jail  was originally published on