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Beyoncé Vogue magazine September 2018

Source: Tyler Mitchell / Courtesy of Vogue

Beyoncé has scored a legal victory over an L.A. man who attempted to launch a clothing line that she believed was trying to knock off her Ivy Park line. According to The Blast, the same day Bey released Ivy Park, a company named 47/72 Inc. – run by an L.A. man named Mike Lin, filed documents to register a trademark for Poison Ivy Park to use for selling clothes online. Bey’s legal team filed an opposition to the application, claiming that the name was too similar to her Topshop brand, and would damage her brand and confuse customers. She also said that due to her level of fame, the brand had become an internationally famous and substantial commercial asset.

47/72 Inc. responded to the lawsuit, saying that the name Poison Ivy Park was distinctive because of the use of the word “poison,” thus it would not be confused with Beyoncé’s company. However, according to court documents filed last week, the Trademark Board made a decision and sided with Bey, entering judgment in her favor and refusing to allow 42/72’s attempt to trademark Poison Ivy Park.

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