On another note, Pharrell has said that slavery was far from a choice. The rapper/producer has partnered with Spotify for their new “Black History Is Happening Now” campaign, which promotes playlists highlighting notable music from African-American artists. According to SPIN, in the opening of the commercial, Pharrell said, “The one thing you cannot deny is that this country was built by the hands of many different cultures but mainly the African Americans. They were the ones that were put to task to go out and actually do the work. And all the while having to endure the pillaging of where they were from, identities taken from, and forced to do things that they didn’t want to do. Far from a choice.”
