Beyoncé's Ivy Park collection with adidas is already a winner but it just upped the ante. For the fall, adidas x IVY PARK and Peloton have announced their first capsule collaborative collection that consists of apparel and footwear.
Fitness brand Lululemon was dragged relentlessly on social media and forced to apologize to the BeyHive for implying that Beyoncé's athleisure line, "Ivy Park" isn't an original concept.
It’s Beyonce Day! Okay, okay, it’s only March 31st but when you’ve been waiting in formation for weeks and the Queen drops not one but…
Our New Years resolution to get in the gym is back in full effect. Beyoncé launches her fashion line called “IVY PARK.” The fashion-led design of activewear is posed to create a new kind of performance wear for modern essentials on and off the field. Parkwood is also the park in Houston near where Beyoncé grew up. Bey’s IVY […]
SIGN UP FOR THE MAJIC 102.1 NEWSLETTER