Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.
According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…
To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…
When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials…
Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…
(CNN) — The days may be number for your data hungry Android device. According to Nielsen Android users may eventually suffer bill shock as AT&T and Verizon begin charging customers based on how much data they use. CNN.com has the story. Read More:
