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HOUSTON – In observance of Black History Month, H-E-B and the Black Professional Cowboys & Cowgirls Association (BPCCA) will host the 11th annual “Heritage Day”, an event celebrating black history. The family-friendly event, taking place on Saturday, Feb. 27, 2010 from noon to 10:30 p.m. at the Humble Civic Arena, will feature the largest black rodeo in the Houston area, entertainment and delicious food. Proceeds from the event will benefit the BPCCA Scholarship Fund.