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The sensual, seductive music legend, Prince is set to make a first-time appearance at South By Southwest this year!

South By Southwest is a multi-fasceted event occurring every March that serves as a collection of conferences and festivals. It is considered to be one of the most instrumental happenings on the annual cultural calendar and it all goes down in Austin, Texas.

The music showcase begins today, March 12th and the epic musician Prince makes his first-time appearance on March 16th. The epic artist is one of many stars set to appear, watch below for video encompassing this major event!