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The airline industry is trying to make more money by offering new extras with you travel.  According to Pulse of Radio,

Passengers of certain airlines are now able to pay up for renting an iPad preloaded with movies, hot first class meals in coah, and paying to have an empty seat next to them. Others offer to deliver baggage to a passenger’s home or office, allowing the passenger to skip the wait at the baggage carousel. Additionally, airlines will be using personal data to customize new offers for each flier, much in the way a website will make recommendations on what you should purchase. Experts say without paying all the additional fees for baggage or perks, fares would be 15-percent higher. (Fox)

Sounds like a cool idea.  But will people buying into it?  We shall see.

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