Nas and LeBron James have invested in a high school sports venture called, Mars Reel. According to The Shade Room, Mars Reel is a sports media brand that streams highlights of high school athletes on social media platforms such as Instagram, Twitter, Snapchat, YouTube and Facebook. Twin brothers, Bradley and Brandon Deyo, created a “micro version” of ESPN for young kids by contracting an international network of around 600 young sports producers to write, shoot and edit videos, which will be distributed on social media.
The Dayo brothers have raised $2.7 million from a number of new partners, including Nas, LeBron James, LeBron’s business partner Maverick Carter, NBA star Shane Battier, Steve Stoute and tech investor Robert Hisaoka. This is huge for the culture!