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HOUSTON—It’s already November, which means Thanksgiving will be here before you know it, then Christmas. One of the things many people want to save money on is holiday air fares. Experts like the founder of Airfare said the key is to get online.

At least twice a day, check airlines’ fares because there’s no magic time when deeply-discounted tickets are published, said George Hobica, founder of Airfare Watchdog.

“The airlines are playing a game of chicken with some consumers,” Hobica said.

You should also sign up for airlines’ email notifications, follow them on Twitter and friend them on Facebook, Hobica said. That way the deals will come to you, although you may have to put up with a slew of emails.

But the savings could make it well worth it, Hobica said.

“It might be, for example, a 20 percent off discount promo code to Australia from everywhere United flies. It might be a $10 off promo code. It might be a $10 dollar fare somewhere on Jet Blue,” he said.

According to the Associated Press, there are a couple of key dates that hold the best chance of finding good deals, two weeks before Thanksgiving. That’s Thursday, November 11. The second date is two weeks before Christmas, Saturday, December 11. At that time, insiders say airlines will assess their seat sales and discount the ones that remain unsold.

The key is to check online constantly.