If you think of a drink associated with reading you might think of tea or coffee, but Barnes & Noble is hoping you’ll soon associate it with wine and beer. According to TIME,
The Washington Post reports that Barnes & Noble plans to capitalize on current American spending habits by adding beer, wine and “shareable, American-style food” in four cafes. These chosen test cafes will also have table service, and the first will open in October in Eastchester, New York. Cafes in Edina, Minnesota, Folsom, California, and Loudon, Virginia will follow. The stores with expanded cafes will also have longer hours. Bringing a value-add to brick and mortar shopping has been a go-to tactic for stores looking to compete against online one-stop-shop Amazon.
Would this make you want to visit a Barnes & Noble?