Facebook is getting into the dating business, with CEO Mark Zuckerberg announcing the launch of a new dating feature yesterday (May 1st). Zuckerberg said the dating tool is, quote, “not just for hookups,” but to build “meaningful, long-term relationships.”
Users will create a dating profile separate from their regular Facebook profile, and it won’t show up in their news feed or be visible to friends, but only to others using the dating service. It also won’t suggest any of a user’s Facebook friends as people they might want to date.
The feature will be opt-in, meaning users have to choose to sign up for it, and Zuckerberg said that it was built with privacy and security in mind.