What Happens To All The Losers’ Super Bowl Merch?
After the Seattle Seahawks won the Super Bowl, merchandise declaring them champions flooded the market, but what happens to the losing team’s gear? For the past 12 years, the NFL has partnered with Good360 to repurpose unsellable apparel from the Super Bowl. This year, the losing team’s merchandise is being sent to nonprofits in Eastern Europe to help low-income rural communities. Good360 ensures that the gear is distributed to those in need and not resold to protect the NFL’s brand. “vice president of corporate development and partnerships Tom Davis We try to find places that need it the most and executing that is why we’ve worked with (the NFL) for 12 years now,” Davis said. “What Good360 is doing is really providing them a solution to divert that product away from a landfill and put it into the hands of individuals that need it, and that can change lives.” The organization has been working with the NFL to divert unwanted merchandise from landfills and make a positive impact on communities in need.
Tom Brady, Alix Earle, Jay-Z, Kendall Jenner and more spotted at star-studded Fanatics Super Bowl 2026 party
Celebrities like Teyana Taylor, Sofía Vergara, and Bad Bunny flocked to San Francisco for Super Bowl LX week, transforming the city into a hub of high-profile streetwear events and parties. Apple Music hosted a press conference with Bad Bunny, showcasing his style in Bottega Veneta. The Bay Area Host Committee curated a mix of sports, tech, and culture events, including NFL merchandise collaborations with local brands. Fashion brands like Abercrombie & Fitch and celebrities like Jon Hamm and Tiffany Haddish made a splash with their standout looks at the week’s parties and events.
