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Via Crunkanddisorderly:

With notable industry names including Reese Witherspoon, Patrick Dempsey, and Zoe Saldana already on Avon’s impressive roster of celebrity ambassadors, it seems the beauty brand is on a roll. Now there’s a musically-inclined [Girl, what? – – Fresh] star to add to the list: Keri Hilson has been named the new face of Avon’s Imari fragrance, replacing Dreamgirls actress Jennifer Hudson.

The two-time Grammy nominee certainly has a face for billboards, but Avon is also hoping to leverage her commercial success in the elusive universe of social networking. According to WWD, Hilson, “appeals to young, Twitter-savvy consumers  and potential representative recruits.”