Recent pictures have flooded the internet lately of an ad promoting a baby sling for mothers. Sounds simple enough, however the problem people have is with the marketing of the product which shows very different images on the packaging. One package shows a young African American, presumably a single mother and her baby in the sling. The other ad shows what appears to be a caucasian couple with the mother and baby in the sling. From the backlash on social media, it seems as though people feel the images in these packages reinforce negative stereotypes about single mothers in the African American community and supports the notion that Caucasian communities represent a favorable family structure. Click here read K’Tan Baby Carrier’s response.
