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Ben & Jerry's and Bonnaroo - New Flavor Party

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Last week, Ben & Jerry’s Ice Cream release a statement regarding the Black Lives Matter movement. They wrote via Twitter, “Black Lives Matter. Choosing to be silent in the face of such injustice is not an option. #BlackLivesMatter.”

They continued on their website, “Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers. They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity. It’s been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer. We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives.”


Twitter responded to Ben & Jerry’s wokeness by creating the hashtag #BenAndJerrysNewFlavor. One person tweeted, “Wish a Nougat Would #BenandJerrysNewFlavor.” Another wrote, “This could be us, but you be praline #BenAndJerrysNewFlavor.”

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More #BenAndJerrysNewFlavor reactions:

@karyewest: “#BenAndJerrysNewFlavor Go Shawty It’s Sherbet Day.”

@AmeriKraut: “40 flavors and a mule #BenAndJerrysNewFlavor.”

@nuffsaidNY: “He Was Unarmed Dough 🍨#BenAndJerrysNewFlavor.”

@HollyGoNightly1: “We on that Ultralight Cream #BenAndJerrysNewFlavor.”




Meanwhile, the Blue Lives Matter website released a statement about Ben & Jerry’s, saying, “Whether as ‘private citizens’ or a major corporation, Ben & Jerry’s Ice Cream has been a proponent of the Black Lives Matter ‘movement,’ its ideology and its baseless, hateful, anti-police rhetoric. It’s no surprise that many citizens who support law enforcement have renewed their pledge to boycott this irresponsible company. Please show your support for law enforcement and spread the word that Ben & Jerry’s does not deserve our business.”