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There’s a new viral sensation named Lucas Holliday and singer Maxwell just made his dream come true.

The Lansing, Michigan singer was recorded by a customer singing Maxwell’s “Ascension” while scanning groceries and within a day, his video went viral even gaining attention from Maxwell himself!

According to, Maxwell was so impressed that he invited Holliday to his Detroit show Friday and made the announcement on GMA this morning:

Maxwell thanks GMA and other fans, saying that Holliday is “doing more for me than he even realizes and much love to @GMA for changing and creating opportunities for everyone who has a dream”.

It’s amazing how social media can literally change someone’s life and in this case Holliday’s will never be the same, now that the world knows about his incredibly soulful voice.