Source: James Devaney / Getty
WWD has reported that Rihanna’s Fenty Beauty makeup line has earned a recorded $72 million in one month. According to the publication,
“Fenty Beauty’s earned media value primarily came from Instagram, where the brand recorded $45.2 million, and YouTube, where the brand recorded $10.6 million.”
Work work work work work! I was in Walmart the other day and a group of girls asked the cashier if they sold Fenty. Women clearly love it!
