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Complex has reported that Puma has relaunched a basketball division and JAY-Z is on board as the company’s creative consultant. Adam Petrick, Puma’s global director of brand and marketing, told the publication, “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors.” Petrick also said that JAY-Z felt it “was something he wanted to be a part of.” He continued, “What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith. We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have.” Hov will have a hand in the art design, concept and direction of the brand.
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DR. DRE MAKING A MOVIE ABOUT MARVIN GAYE:
Dr. Dre will be making a movie about the life of Marvin Gaye. According to The Jasmine Brand, Dre reportedly has the rights to use Gaye’s music in the film.
Gaye helped to shape the sound of Motown in the 1960s, first as an in-house session player and later as a solo artist with a string of hits, including “Ain’t That Peculiar”, “How Sweet It Is (To Be Loved By You)” and “I Heard It Through the Grapevine”, and duet recordings with Mary Wells, Kim Weston, Diana Ross andTammi Terrell, later earning the titles “Prince of Motown” and “Prince of Soul”. On April 1, 1984, Gaye was shot by his father, Marvin Gay Sr., during a family dispute.
To date, there have been many attempts to do a film about Gaye. Most recently, Jamie Foxx landed the rights for a limited series. Others including F. Gary Gray, Lenny Kravitz and Jesse Williams have all attempted to bring the project to light. There were no additional details at the time of reporting.
