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Lauryn Hill - Indy

Source: Lauren Beasley / Lauren Beasley

Lauryn Hill is starring in Woolrich’s new “American Soul” campaign in honor of her debut album, The Miseducation of Lauryn Hill. According to VIBE, in the visual and Lauryn’s first-ever fashion campaign, she strolls through the Washington Heights section of New York, wearing personally customized capsule pieces. She also provides an acoustic performance of her 1998 hit, “Ex-Factor.”

Framework creative director Brian Phillips said in a statement, “We chose Ms. Hill as the first collaborator for ‘Woolrich: American Soul since 1830’ because her music is one of the most important cultural exports from America in the last 30 years. Ms. Hill’s style, her creativity, and her words are lasting. She truly resonates with people of all ages and this is a moment when all eyes are back on her.”