The way LeBron James has handled himself on and off the court is nothing short of remarkable. Beyond building a school for underprivileged children in his native Akron, the Los Angeles Lakers star has partnered with Walmart for a campaign to feed the hungry and spark change across America.
The “Fight Hunger Spark Change” initiative is set to raise money through the purchase of participating products from brands at Walmart that include Great Value, Uncle Ben’s and Hidden Valley. The retail giant is also working with Sam’s Club and the hunger relief organization Feeding America.
“One out of eight Americans struggle with hunger,” James said. “And I believe one is too many. With one action [you], can make a huge impact. With one select item through Walmart or online, you can secure a meal for a family in your community through Feeding America.”
The goal of Fight Hunger Spark Change is to reach 1 billion meals. According to the U.S. Department of Agriculture, one in eight Americans experience food insecurity, which is nearly 40 million people who don’t know where their next meal is coming from.