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Atlanta, Georgia (CNN) — Tiger Woods’ comments Friday may become the most scrutinized apology in history, fodder for dinner tables and Internet chat rooms alike: Was he genuine? Was it a PR stunt? Can he do anything to restore people’s faith in him?

The biggest knock on golf’s biggest star is that it took him three months to utter any words publicly about his infidelity and then did so in a controlled environment. That’s a no-no, according to apology etiquette.

“If you have to take time to say ‘sorry,’ you’re not being authentic. We don’t need extra time to rationalize whether we’re sorry or not,” said Glenn Llopis, the founder of the Center for Innovation & Humanity, a California-based think tank.

It seems everyone is apologizing for everything these days. In February alone, there has been a bevy of “I’m sorries,” from a tearful John Mayer for his use of the n-word to Toyota’s top boss for the automaker’s repeated shortcomings.

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