Oprah has admitted that OWN was “too serious” in the beginning and that is why viewers didn’t tune in. She told New York Magazine,
“I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people? That can become too stoic and too serious – which is the same issue I suffered with at the magazine in the beginning. It needed more humor. So we [began] looking for lighter fare.”
“Welcome to Sweetie Pie’s works. Iyanla: Fix My Life was also a turning point. Having programming that was in alignment with the vision but also left the space to widen the lane for the vision. If it were up to me, I’d be doing [Winfrey’s Sunday talk show] Super Soul Sunday conversations all the time.”
We’re glad that OWN has finally taken off and getting good ratings. Click here to read the full interview.