Beyoncé and Balmain have teamed up to give fans a chance to obtain some Coachella-inspired clothing, while supporting a good cause. According toComplex, a three-piece collection, including the pink and yellow sweatshirts Beyoncé performed in at Coachella this year will launch at the Balmain flagship store in Paris, France on Friday (July 13th). The collection, which also features a black t-shirt with similar graphics will also be available the following day via the official Beyoncé and Balmain web stores.
Balmain creative director Olivier Rousteing spoke with Vogue to announce the collection and said, “I’m black and my parents are white. I grew up in France without having a real identification of being black and being an adult. I couldn’t see myself in the future, in a way, because there were not so many people in the ’80s or early ’90s that could show me a direction. For me, working with Beyoncé, it’s more than only music.”
Rousteing added, “She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream.’”
- The proceeds from the collection will go to the United Negro College Fund.
- The Beyoncé x Balmain collab ranges from $290 to $1,790.