LeBron James

Nas and LeBron James have invested in a high school sports venture called, Mars Reel. According to The Shade Room, Mars Reel is a sports media brand that streams highlights of high school athletes on social media platforms such as Instagram, Twitter, Snapchat, YouTube and Facebook. Twin brothers, Bradley and Brandon Deyo, created a “micro version” of ESPN for young kids by contracting an international network of around 600 young […]

Via | ESPN James took command of a challenging defensive assignment and stuck around to see the end of the Cavaliers’ 10th straight victory, 121-114 over the Atlanta Hawks on Thursday night. James had 24 points and 12 assists, and Kevin Love finished with 25 points and 16 rebounds to help Cleveland hold off Atlanta to extend the NBA’s […]

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The star of the Cleveland Cavs shared an adorable moment with a cancer patient during the Big Shots, Little Stars fundraiser.

He says many kids don't have mentors to keep them on track, as he had growing up.

A New Jersey man broke up a street fight between two African-American teens and got praise from athletes including LeBron James on social media.

LeBron James is not shy when it comes to showing love to his wife, Savannah.

First of all, his name is Maverick. Clearly, his parents thought highly of him from the earliest days. So it may have been fate that this business maverick landed at the same high school as budding superstar. That superstar is LeBron James and with Maverick Carter as his business partner, the two of them have […]

The athletic gear company is standing up to discrimination with the help of some of the best Black athletes of our generation.

KKK leader William Hagen stabbed Richard Dillon during a “National Klonvocation” event in North Carolina on December 2.

The negative effects of Donald Trump’s presidency continue to pour in, with many civilians and celebrities alike doing what they can to show their disapproval of the new president-elect. LeBron James is the latest celebrity to make his stance on Donald Trump known and it involves a boycott of any of his Trump-branded hotels. Basketball […]

It’s always nice when celebrities make headlines for genuinely doing something positive and uplifting. Basketball superstar LeBron James is not only using his celebrity, but also his wealth, in a very inspiring way. The National Museum of African American History has a wonderful Muhammad Ali exhibit on display, however LeBron decided to make it even […]